To intensify or enhance sensation, with or without a partner. With added lubrication, women may enjoy the pure sensation of touch and intercourse without friction or irritation, so the mind is free to focus on the positive aspects of intimacy.

To help eliminate pain and discomfort, that stems from vaginal dryness. Women may experience vaginal dryness due to hormonal changes at varying stages of life, such as after bearing children or during menopause. Dryness may also result from medical conditions such as chemotherapy or diabetes, or from using anti-estrogen medication.

Lubricants may also help to prolong intercourse, as natural lubrication can sometimes diminish during longer periods of intimacy. Lubrication is also essential for sex practices certain sexual play that involve toys or anal penetration.